thedsgnblog:

Sagmeister & Walsh   |   http://sagmeisterwalsh.com

"A collaboration with moo.com where 100% of net proceeds have gone to New York’s Coalition for the Homeless. Our concept provides others with an easy way to speak their mind. Using a collection of seven sets of seven cards to be handed out to anyone you meet who either delights or annoys you. The fronts of the cards are solid black with a message to share, and the backs of the cards have a black dot pattern that builds from mostly white for the brighter sentiments, to a solid black for the darkest of messages."

Sagmeister & Walsh is a NYC based design firm that creates identities, commercials, websites, apps, films, books and objects for clients, audiences and ourselves.

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I was interested in the progression from white to black in this box of cards  making it read as a set.